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The Importance of Data Collection at Events

Data collection may seem like a hot topic today when it comes to privacy and information, but in fact, for most of us, data collection happens almost every day. From sales data to email capture forms to CCTV to website cookies, our world is capturing data at all times. According to 2024 marketing trends, contextual advertising and personalization are on the rise — and both require data collection to function properly. 

How to Utilize These 10 Marketing Channels for Your Next Event

In recent years, event marketing has seen more changes in trends and directionality than ever...

How to Utilize Sensory Marketing in Your Next Campaign

Every brand wants to be memorable. From small local shops to international corporations, marketers...

6 Common Nonprofit Marketing Mistakes to Avoid

Marketing may look different for nonprofit organizations — but it’s no less important. In fact,...

How to Research Competitors For Your Marketing Strategy

No matter what kind of business we’re in, we all want to market ourselves well. But what makes up a...

What Makes Up a Good Marketing Strategy?

No matter what you’re selling, the way you sell it matters. We know that a well-crafted marketing...

7 Ways to Know It's Time for a Rebrand

In the world of marketing and design, excellent branding is king. No matter what industry you’re...

In Honor of Human Trafficking Prevention Month

As we kick off a new year, we want to be vocal about causes that matter deeply to us here at...

2024 Marketing Trends

No one can predict the future — but marketers sure like to try. As we approach the end of the...

Redstory Uses Innovative Technology to Support the Breast Cancer Research Foundation (BCRF)

The immersive experience was created in partnership with Bizbash/Connect.

At Connect/Bizbash’s 2023...