What makes an event successful? Meeting revenue goals and filling seats matters — but those metrics don’t tell us anything about brand loyalty, audience satisfaction, or attendee return rates. For any business or brand who wants to do more than host one fantastic event, instead building a dedicated audience who feels seen and cared about, empathy is the secret weapon.
Great speeches do so much more than distill information. Instead, they take listeners on an...
When you read the words “public speaking,” you may go back to a high school classroom, armed with a...
Planning a well-executed event is all in the details. We all want to wow our guests — but at the...
Events have come back with a fervor. As calendars fill up for 2023 and beyond, how can you make...
In today’s event landscape, audio and video production services are essential. Excellent technology...
Effective branding is a key touch point in any successful event. But to market your brand well, you...
Effective event design requires intentionality and innovation. Every event planner falls into a rut...
If you’ve kept an eye on the news in recent days, you’ve seen plenty of talk about artificial...
For event marketers, there’s no better feeling than seeing “SOLD OUT” appear next to your upcoming...