How to Research Competitors For Your Marketing Strategy
No matter what kind of business we’re in, we all want to market ourselves well. But what makes up a good marketing strategy? The landscape of advertising and promoting seems to shift more frequently than ever before — but there are a few foundational principles that stand the test of time, no matter how many new trends come along. Chief among these principles: you must know who you’re selling to, and who else is trying to earn their business.