The Rise of Experiential Retail: How Brick-and-Mortar Stores Are Reinventing Customer Engagement
Saying “since the dawn of time” sounds a bit dramatic, but it’s really true: from the beginning of human existence, we’ve built systems for buying and selling. Commerce is an essential part of every society, and in today’s world of e-commerce, we’re entering a whole new era, and marketing trends are following suit. As e-commerce becomes a staple for most buyers, brick-and-mortar retailers are facing unprecedented challenges. However, many retailers are embracing a new approach called experiential retail. Online shopping is convenient, but we all still crave in-person experiences and human connection. Creating a new kind of retail experience can help to bridge that gap. Want to know what the future of commerce looks like? Read on.