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branding

How to Build Brand Authority

We all know the importance of building a brand, from naming a business well to defining your target...

What Makes Up a Good Marketing Strategy?

No matter what you’re selling, the way you sell it matters. We know that a well-crafted marketing...

7 Ways to Know It's Time for a Rebrand

In the world of marketing and design, excellent branding is king. No matter what industry you’re...

Marketing Your Brand Effectively

Effective branding is a key touch point in any successful event. But to market your brand well, you...

A Foolproof Guide For Naming Your Business

So, you’re starting a business. As a small business owner, you know branding and marketing are...

7 Steps to Building a Successful Marketing Campaign

Great marketing is an important asset for any business, but what does it actually mean to run a...

How Color Selection Can Give You a Marketing Edge

We all know that marketing is about more than just what you say – it’s about how you say it and how...