My grandmother makes a chocolate layered cake that's to die for - the kind that's requested for every family get together for its consistency and apparent inability to ever turn out too dry or too sweet. It's a recipe that my great grandmother perfected for years in her humble south Georgia kitchen. Now her daughter, my grandmother, follows the same practices and nails it every family celebration and holiday, and I get to enjoy the delicious rewards of both of their hard work!
Since March 2020, the events industry has experienced a drastic decline in event sponsorship and exhibitions. For me, seeing the number of event professionals who have drastically lowered their projections for sponsor investment is similar to my grandmother watching me try to make her famous chocolate layered cake. I realize this sounds ridiculous, but let me explain. I know my grandmother well. I can assure you she wouldn't just leave me in the dark. She would share every single one of her secrets and next thing you know, I would be the one winning that next county bake-off, and that's exactly what she would want.
Today, I'm inviting you into my [metaphorical] kitchen. I'm sharing all the "secrets" I have to help event professionals all over to successfully and profitably engage sponsors in virtual events. It is absolutely possible to engage sponsors at the same level, or heck, even higher levels in virtual and online experiences! Today you're going to learn how. Let's get started.
THE BAD NEWS: It's a fact, many brands are not finding value in virtual events and exhibits - understandably so, since the results most often are shockingly low.
THE GOOD NEWS: There is a way to rethink sponsorship for virtual events and conferences to re-engage your sponsors and provide them with the ROI they desire.
So, what can you do to engage sponsors for your virtual programs? Here are the top 5 things that will help you solve for this problem no matter what industry you find yourself in, or what type of program you are putting on.
When you implement these steps, track your results and let us know what comes! If you have any questions, please feel free to reach out to me. firstname.lastname@example.org