Kellye DeMott

How Color Selection Can Give You a Marketing Edge

We all know that marketing is about more than just what you say – it’s about how you say it and how they see it. As you’re crafting a brand identity or new campaign, it’s important to look beyond language and craft a complete strategy to help you accomplish your marketing goals. Messaging matters, but sometimes, you can affect your audience before they ever read a single word. 

A Step-by-Step Marketing Guide for Association Events

So your association is planning an in-person, hybrid, or virtual event. Now what? The next big step...

How to Source the Right Venue for Your Next Event

As in-person events return to our clients’ schedules, many event producers are looking for the...

How to Engage Virtual Attendees in Hybrid Meetings

Recently, a friend shared with me the success of her virtual events. Interestingly, as she...

5 Tips for Preparing for a Virtual Event

As the event industry continues to remain primarily online for the remainder of 2020 and into 2021,...

Create What Matters featuring Shabazz Larkin

Introducing Create What Matters. This is a vlog series that highlights the good people are doing in...

Growing an Association through Collaborative Conversation

The American Society of Pain and Neuroscience (ASPN) is a rapidly growing association in the pain...

Create What Matters featuring Andy Christiansen

Introducing Create What Matters. This is a vlog series that highlights the good people are doing in...

5 Tips for Engaging Sponsors in Your Virtual Programs

How to Engage or Re-engage Sponsors Virtually as Told by an Event Marketer. 

How to Create Engaging Virtual Events

This guide was designed to aid brands and teams of all sizes in creating virtual and hybrid...