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experience design

Incorporating the Element of Surprise in Your Events

In the dynamic world of event planning and marketing, capturing and retaining audience attention is...

The Rise of Experiential Retail: How Brick-and-Mortar Stores Are Reinventing Customer Engagement

Saying “since the dawn of time” sounds a bit dramatic, but it’s really true: from the beginning of...

Designing Events with Empathy

What makes an event successful? Meeting revenue goals and filling seats matters — but those metrics...

7 Ways to Make Your Event Stand Out From the Rest

Events have come back with a fervor. As calendars fill up for 2023 and beyond, how can you make...

Stop Doing These 3 Things When You Plan Events

Effective event design requires intentionality and innovation. Every event planner falls into a rut...

How AI Can Help Event Organizers Create Real Human Connection

If you’ve kept an eye on the news in recent days, you’ve seen plenty of talk about artificial...

5 Unique Attendee Experiences for Your Next Event

For event marketers, there’s no better feeling than seeing “SOLD OUT” appear next to your upcoming...