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marketing plan

How to Utilize These 10 Marketing Channels for Your Next Event

In recent years, event marketing has seen more changes in trends and directionality than ever...

6 Common Nonprofit Marketing Mistakes to Avoid

Marketing may look different for nonprofit organizations — but it’s no less important. In fact,...

How to Research Competitors For Your Marketing Strategy

No matter what kind of business we’re in, we all want to market ourselves well. But what makes up a...

7 Ways to Know It's Time for a Rebrand

In the world of marketing and design, excellent branding is king. No matter what industry you’re...

How Do You Define Your Target Audience?

You’ve heard it said: if you’re marketing to everyone, you’re marketing to no one. Defining your...

Should Webinars Be Part of Your Marketing Strategy?

Webinars have taken the world by storm in recent years, but they’re anything but “one size fits...

3 Reasons to Get Back to Your “Why” in Marketing

The world of marketing is evolving faster than ever before. Innovation is a gift that allows us to...

Why Customer Journey Mapping Matters

You want to create something that matters, and you want to prioritize people while you accomplish...

Neuroscience in Marketing and Events

In a sea of events, every marketer wants to create an experience that lasts in the memory of every...

7 Steps to Building a Successful Marketing Campaign

Great marketing is an important asset for any business, but what does it actually mean to run a...