Event Professional Blog

Thanking The Bravest Among Us.

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After their members had spent a harrowing year on the frontlines of the COVID-19 pandemic, the Tennessee Hospital Association (THA) set out to praise their heroism. Redstory’s creative team wanted to tell a very clear and simple story, one that would be instantly relatable rather than cliche or predictable. With the challenge before us we jumped in, heart first.

 

THA - Hand written letter

One letter at a time. 

To capture the deep connection between healthcare workers and patients or co-workers we wanted to take our viewers there, moving them toward the moment when lives were changed or saved. From the story of Ali, a nurse who created lesson plans for a third grade patient so he could stay up on his math homework, to Darrell a launderer who worked 12 hour shifts for 27 days in a row to keep frontline staff in clean protective gear and Caleb, an ICU nurse who a family credits with saving their 85-year-old mother’s life – each story needed to be told.
And who better to tell them than those whose lives were touched so deeply? 

 

THA_AliDe_Thumbnail_NoLogoRedstory’s creative team collected handwritten letters to each healthcare hero and then brought these letters to life through authentic videos grounded in realism. As a result, viewers are filled with an overwhelming feeling of gratitude, joy and hope. 

 

 

The Redstory team has a heart for storytelling and that was apparent on day one. Working with them was truly refreshing. 

- Elizabeth Morrison, Senior Director of Marketing and Brand Communication at THA. 

View The Stories Here

Results

  • 5 videos in 4 weeks.
  • top viewed pieces of content  on socials.
  • 223% increase in social media engagement.

The Redstory produced four 90-second stories and a PSA in just four weeks. Today the Tennessee Hospital Association is sharing the videos proudly as a “thank you” to its members.